Strong Executive Reputation is an economic trust lever: it reduces friction with investors, regulators and customers, strengthens talent attraction and retention, and protects enterprise value when pressure hits.
CEO Positions AG (est. 2006) is built around the idea that reputation is a strategic asset that can be measured, benchmarked and deliberately shaped rather than managed ad hoc. Its core product, C-Score.ai, translates public perception into a structured view by scoring CEOs across a 72–data-point framework, producing dimension scores, peer benchmarks and a risk-aware reputation profile.
The founder, Susanne Müller-Zantop, positions the company at the intersection of executive strategy, stakeholder communication and performance-ready visibility, turning analysis into actionable positioning. Clients are CEOs and their leadership teams in global or high-profile organizations who want board-ready clarity on what to protect, what to fix, and how to translate insight into a reputation-led roadmap across narrative, appearances, social media and video.
The firm was recognized as the Best Corporate Reputation Management Consultancy in Europe in both 2020 and 2021 by AI Magazine.
Watch: Founder’s Message on positioning