Positioning and Reputation Management

Mission: We measurably enhance the company’s reputation by positioning the members of the Executive Board. The process contains three steps: assess, advise, activate. Like in professional sports.

What is …

Positioning: the front side of your T-Shirt. The side that you can control. It describes your positioning in a maximum of eight words.

Reputation: the back side of your T-Shirt. What people talk behind you back. Typically two words. You have a reputation for ….?

 

Target Group: We routinely work with CEOs and their leadership teams, servicing a powerful network of business leaders and academics.

Industry Focus: Technology, Finance, E-mobility, Carbon Capture.

Markets Served: U.S., Central Europe.

Founded: In 2006 by Susanne Mueller Zantop and Nadia Belatrache