Founder's Message
Watch: Founder’s Message on positioning
Services
Introducing C-Score.ai
Product Launch Material
We are happy to share some links to material that was shown during the product launch. Click here to get access to: presentation, example Reputation report (excerpt), launch video.
For Executive Search, Top-level Consulting and Boards:
C-Score.ai delivers precise reputation benchmarks based on latest market developments in real-time, focused on top executives.
For Executive Search, Top-level Consulting and Boards:
AI-powered Reputation Score with 72 Data Points
AI-powered Executive Reputation Score with 72 underlying data points grouped into 7 dimensions, aggregated into 3 main categories: Performance, Social Score, and Presence Score, completed by a Weighted Risk Exposure Level.
Drawing Insights from a Massive Data Lake
C-Score.ai's information gathering is designed like an always-on reputation intelligence intake: it pulls a wide mix of signals into a large "data lake", then turns that noisy reality into a structured, cleaned, comparable benchmark.
Accurate Benchmarking
C-Score.ai offers accurate benchmarking, helping clients understand their reputation from perspectives that actually work.
Accurate Benchmarking
Actionable Results
A detailed, transparent results report with a risk classification per executive and forward-looking considerations for personal development.
1. Assess
1. Assess Executive Reputation
Assess top executives' reputations by benchmarking their performance, stakeholder perception, and digital/media presence against peers, using market signals - in real-time.
1. Assess Executive Reputation
An online assessment of your communicative identity combined with digital/real-world reputation sentiment and benchmark.
C-Score
- Measure your individual on-and offline presence
- Identify the strengths and weaknesses of your visibility
- Compare and benchmark yourself against industry leaders
C-Score.ai
- Measure your reputation across 3 categories: Performance, Social Score, and Presence Score
- Benchmark yourself in real time
- Obtain a risk classification benchmarked per person
Communicative Identity Survey
- Identify your communication style
- Understand why certain formats, such as speaking at conferences or in boardrooms, work for or against you
- Discover how you can maintain your audience’s attention
Follow this link to look at the survey.
Sentiment Analysis
- Identify your positioning and associated topics
- Benchmark your positioning against competitors
- Anticipate emerging trends
2. Advise
2. Advise: The Master Plan
Reputation building starts with strategy. Once your C-Score.ai results are on the table, we moderate reputation-led roadmap planning and implementation that turns insights into visible impact: sharper narratives, smarter appearances, stronger social media presence, and high-performing video content that positions you in the best possible light.
2. Advise: The Master Plan
4. Personal Positioning
4. Personal Positioning: It Takes One Day
AI is rewriting roles, visibility and relevance fast, and you are not imagining it: step out of the operational whirlwind and get a fresh, structured view of your market value and direction. In a one-day, one-on-one workshop with Susanne Mueller-Zantop, we turn what you implicitly know (but can’t access alone and under pressure) into a clear compass and a 12–24 month roadmap: key messages, the right channels, and a “Concept-To-Go” you can implement step by step. You leave with a reputation and presence benchmark versus peers, a crisp narrative for the next phase, and the uplifting certainty of being seen in the best possible light—so the right people come to you, almost by themselves.
4. Personal Positioning: It Takes One Day
5. FAQ
5. FAQ
Get answers for your most pressing questions about CEO Positions AG and our services. Get to know us, what we do, what we use, our frameworks, and what the clients can expect. Click on this block to continue.
5. FAQ
What is CEO Positions AG?
CEO Positions AG is a Switzerland-based consulting company, founded in 2006, and built around the idea that positioning and reputation are strategic assets that can be measured, benchmarked and deliberately shaped rather than managed ad hoc. Its core product, C-Score.ai, translates public perception into a structured view by scoring CEOs across a 72–data-point framework, producing dimension scores, peer benchmarks and a risk-aware reputation profile.
The founder, Susanne Müller-Zantop, positions the company leaders at the intersection of executive strategy, stakeholder communication and performance-ready visibility, turning analysis into actionable positioning. Clients are CEOs and their leadership teams in global or high-profile organizations who want board-ready clarity on what to protect, what to fix, and how to translate insight into a reputation-led roadmap across narrative, appearances, social media and video.
The firm was recognized as the Best Corporate Reputation Management Consultancy in Europe in both 2020 and 2021 by AI Magazine.
What CEO Positions AG isn’t?
CEO Positions AG is not a classic PR agency, nor is it a personal branding coach.
PR and media communication can be important parts of executive reputation, but media visibility alone does not create a strong leadership position. Personal branding often focuses primarily on how an individual presents themselves, but executive positioning is content-based work that serves their employer.
CEO Positions AG looks more broadly at questions including:
- what an executive should stand for;
- how stakeholders currently perceive the executive;
- which reputation assets already exist;
- where credibility or visibility is missing;
- which audiences matter;
- which communication channels should be used;
- and what actions are required to strengthen the executive’s position.
Who is CEO Positions AG for? Is it only for CEOs?
CEO Positions AG works with CEOs and their executive teams, with C-level and C-1 level executives, executives in transition, as well as founder-owners whose personal visibility and reputation influence how an organization is perceived. It also works with boards of directors and nomination committees who carry responsibility for the reputation of their executives.
This can include executives preparing for greater leadership responsibility as well as established leaders whose stakeholder environment has changed.
The company has worked on positioning and reputation projects involving more than 250 senior executives from 14 countries and across 10 industries.
What services does CEO Positions AG provide?
CEO Positions AG provides strategic advisory and implementation services focused on executive positioning, reputation and leadership communication. The service is based on the framework of three As – Assess, Advise, Activate.
Services include:
- Assess:
- C-Score.ai Executive Reputation Benchmark
- Executive Reputation Check (Self-Assessment)
- Communicative Identity Survey
- Advise:
- Personal Positioning Day
- Positioning Workshop
- Roadmap and Concept-to-Go Workshop
- Activate:
- Development of narratives and messaging
- Stakeholder management
- LinkedIn and social media positioning
- Media positioning
- Executive content production (e.g. executive video for financial results presentation)
Does CEO Positions AG only provide strategy, or does it also help with implementation?
CEO Positions AG combines assessment, advisory and activation.
A positioning strategy has limited value if it does not become visible in the executive’s real communication and behavior. Implementation can therefore extend into areas such as executive messaging, narratives, content, social media, video and other visibility activities.
How is CEO Positions AG different from a general communications consultancy?
CEO Positions AG specializes specifically in the reputation and positioning of senior executives. This creates a different starting point with a strong focus on the individual’s strengths and weaknesses.
The central question is “What does the executive have to stand for to ensure successful positioning as a leader of an organization and grounded standing of the organization itself”.
What does a typical CEO Positions AG engagement look like?
CEO Positions AG works by the framework of “Assess – Advise – Activate”.
A typical engagement starts by understanding the executive’s current reputation and stakeholder environment, then defining the desired position, building credible evidence and communication, and training the executive for further communication challenges. An executive or a company can choose any scope of services.
What does an engagement cost?
CEO Positions AG works on a project and fixed-price basis. Fees depend on the scope chosen, from a single assessment to a full Assess, Advise and Activate programme. The first conversation is free of charge and non-binding. Typical projects take between four weeks and 18 months, and typical cost are between 5k CHF and 54k CHF.
When should a company or a leader consider executive positioning?
Executive positioning becomes particularly valuable when the executive’s reputation has strategic significance for the organization.
Typical situations can include:
- taking over a new leadership role;
- transforming or repositioning a company;
- increasing international visibility;
- communicating a new corporate strategy;
- preparing for greater public exposure;
- dealing with changing stakeholder expectations;
- strengthening an underdeveloped executive profile;
- correcting a gap between actual performance and public perception.
Ideally, executive reputation is built before a critical situation or crisis occurs to construct a reputational buffer.
What is the story of CEO Positions AG?
CEO Positions AG was founded in 2006 by Susanne Mueller Zantop. Over more than two decades, its work has evolved from strategic corporate communication and CEO positioning through social media and direct executive communication to today’s AI-mediated reputation environment, while remaining focused on executive reputation.
between 2006 and 2026, CEO Positions has supported dozens of organizations, including Siemens, AMAG, Axpo, Deutsche Telekom, VDI, AOK Bayern, Climeworks, Zürcher Kantonalbank, Swisscom, Manor, Lufthansa, EY, PwC, Vodafone, University of Zurich, and more to position their top management.
What is the relation between CEO Positions AG and C-Score.ai?
C-Score.ai was created by CEO Positions AG in 2025 as an AI-native executive reputation measurement and benchmarking system, building on C-Score, a non-AI benchmarking tool, developed in 2013.
C-Score.ai analyzes public, citable evidence across 72 Data Points, seven reputation dimensions and three categories to create an auditable, deterministic executive reputation benchmark. Its scoring logic, weights and aggregation rules are designed to be fixed, auditable and repeatable, allowing executive reputation to be benchmarked and measured consistently over time.
Can CEO Positions guarantee confidentiality?
All customer engagements of CEO Positions are highly confidential. CEO Positions AG does disclose client names but never engagement contents or analysis results without the written consent of the client.
Who is the team behind CEO Positions AG?
CEO Positions AG is led by its founder and CEO, Susanne Mueller Zantop.
How can I work with CEO Positions AG?
Contact CEO Positions AG directly via email or phone or fill out a free non-binding evaluation of your positioning.
